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| MARKETING
YOUR PROPERTY
>>
MY
MARKETING PLAN
| WEB
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VISUAL
TOURS |
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DERRICK’S
CUSTOM MARKETING COMPONENTS 2005 |
Complete
World Wide Web Exposure
| The
Westside MLS
Visual
Tours for the Web
| Email
Power Marketing
Buyer Call Capture System
| Custom Color Photo Brochure
Custom Home Picture Cards | Tuesday
Caravan with Photo Ad
Print Advertising | Final
Thoughts |
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Marketing is an important component of a successful sale. To me, a successful sale occurs when you get top dollar when you sell. Your Realtor works hard for you and gives you excellent advice. The escrow is smooth and there are no loose ends. You’re able to go about your normal life and not waste time with real estate minutiae.
Pick the right broker, price your home correctly, and market it correctly to the best agents and qualified buyers. It’s not Rocket Science, but it works. Read on to learn about the marketing components I use to list and sell your home.
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MY GOAL: GET YOU ABSOLUTE TOP DOLLAR FOR YOUR HOME,
QUICKLY, WITH MINIMUM HASSLE!
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COMPLETE
WORLD WIDE WEB EXPOSURE
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Today's tech-savvy buyers
demand to view homes on the web before starting their search. What do they want? The want Visual Tours and details about your home. The more the better!
We give your home maximum exposure on our web site at
derrickruiz.com as well as other major web site like Realtor.com.
ENHANCED EXPOSURE ON REALTOR.COM!
The leading real estate site on the web is Realtor.com, the website of the National Association of Realtors. When I list your home, it’s automatically uploaded to Realtor.com. I then log on to Realtor.com and enhance your home with photos, a detailed description, and a link to the Visual Tour so that prospective buyers can see the slide show.
Why is Realtor.com so important? Because it is the leading
SEARCH ENGINE for almost every listed property in the United States! Almost every single Multiple Listing Service in all 50 states has a contract with Realtor.com to post listings to their national website so anyone in the world with can view their listings on the web.
However, an agent must subscribe & pay a yearly $349 fee to Realtor.com for a service
called I-Lead. Without it, listings can’t be enhanced with a Visual Tour or detailed info about your home. Your home will appears on Realtor.com in a very “Plain Jane” fashion with no
sizzle! Of course I have an I-Lead Membership to promote your property!
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I market your home
24 /7 365 days a year
on the web with
Visual Tours, photos, Mapquest, and detailed information about your home. I post it on many websites:
derrickruiz.com
Realtor.com
Themls.com
LATimes.com
No one markets your property more extensively on the Internet!
24 Hours a day
7 Days a week
365 Days a Year
Your home is available
to the world!
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Remember, your agent must have a Realtor.com i-lead membership to post Visual Tours and detailed information on the number one Real Estate website! More buyers search for property there than on any other website. Make sure your agent is an
I-Lead member!
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For more info, click on the link and to the Realtor.com I-Marketing page exclusively for Realtors. You can read further about Realtor.com I-Marketing if you are interested.
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THE WESTSIDE MULTIPLE LISTING SERVICE (MLS)
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 The MLS is the agent's computerized database of listed properties. It's where agents find homes to show qualified buyers. It's also where they find sales comparables in order to help sellers determine the price of a home. Agents can access the MLS database 24 hours a day. Experts that analyze real estate sales data have concluded about 80% of sales occur due of exposure to brokers via the local MLS. It's that important.
Click on the MLS link and go to the Westside MLS Web Site. Do a property search by area, beds, baths, and price. You can see homes, condos, investment properties, and land. It’s a super easy and fast way to see what properties are currently listed for sale. However, the Westside market has been strong and properties that appear on the web may already be in escrow. Make sure to call or email me if you see a property you like. I’ll call the broker and get the scoop on it right away.
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VISUAL TOURS FOR THE WEB GIVE YOU THE EDGE!
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Visual Tours are a cutting-edge way to showcase your home on the Web. Using Visual Tour software, I create a tour with photos and text. The tour looks like a custom slideshow. Your Visual Tour will be posted on digitalrealtor.com, Realtor.com, as well as other leading websites. Think of it as a 24 hour, 7 day a week open house!
An email version of the Visual Tour will also be created. This can be sent to your friends and family. It can be put on a CD Rom and given away at open house. This is a super high-tech tool!
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When you list your home with Derrick you’ll receive copies of your
Visual Tour on CD ROM to give out to friends and family!
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WOULD YOU LIKE A COMPLIMENTARY VISUAL TOUR OF YOUR PROPERTY? |
It’s free! Just call or email
and I’ll create one for you. I’ll bring my digital camera, take several photos of your home, and create a Visual Tour Slideshow on CD ROM for you. You can save it on your computer or email it to friends. Call 888-276-0656 or
email me a request. These Visual Tours make great mementos for your home.
No obligation!
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EMAIL POWER MARKETING – IT WORKS!
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A vital technique of exposing your home is
EMAIL POWER MARKETING!
When your home is listed, we automatically send email announcements to my email-newsletter subscribers. When they receive the email about your property, it directs them via a link to my website where they can view the
Visual Tour slide show, detailed info, and a Mapquest.com map of the area. Many of my sales have resulted from a buyer receiving an email announcement of a new listing.
It Works!
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Just
imagine, over 1000 subscribers receiving
an email flyer about
your home!
YOU’VE
GOT MAIL!
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ARE YOU A SUBSCRIBER TO
DERRICK’S EMAIL NEWSLETTER? |
If you would like to be a subscriber and receive timely announcements, new listings, and real estate market information via email, please
enter your email address below. Be the first to receive my newest listings and get a jump on the competition!
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BUYER CALL CAPTURE SYSTEM
EXCLUSIVE TO DERRICK’S CLIENTS
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I MARKET YOUR HOME 24 HRS A DAY WHILE OTHER AGENTS ARE SLEEPING!
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This is one of the most exciting marketing systems that I offer exclusively to my sellers! I have contracted a technology vendor to supply me with a
BUYER CALL CAPTURE
SYSTEM.
The BUYER CALL CAPTURE SYSTEM markets your property 24 hours a day 365 days a year. After I list your home, it will be advertised with an 800 number and private extension. A buyer can call the number day or night and punch in the extension
for your property. He or she can listen to a recorded message that I create exclusively about your property. The message includes all the vital details about your home and gets them excited about setting an appointment to view it! I also direct the buyer to my website to see the
your Visual Tour.
Wait, it gets even better! When the buyer calls the free 800 # to listen to the recorded message,
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I receive a message on my PAGER instantly with that callers phone number!
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I immediately call that person back who just listened to the recorded message about your property and close them for an appointment to see your home. Remember, Buyers can call 24 hours a day to hear information about your home!
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CALL THIS TOLL FREE LIVE DEMO NOW AND CHECK IT OUT
It’s Toll Free 1-800-650-8408 ext # 600 / 24 Hours!
Go ahead! Call now and get a good feel for the entire approach.
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CUSTOM COLOR PHOTO BROCHURE
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All properties listed with Digital Realtor Westside Properties will have a custom color brochure. We feature both exterior and interior shots as well as vital information that buyers want to know. We want a buyer to receive a nice color information sheet so that he or she will remember your property. We also print our web site address on the flyer so that the buyer can log on from their computer to see a Visual Tour and more detailed information about your property listed with me.
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WOULD YOU LIKE A COMPLIMENTARY
COLOR BROCHURE? |
Would you like to receive a free custom color brochure of your special property? It’s free! Just call or email your request and I’ll create one for you. I’ll bring my digital camera, take several photos of your home, and create a Full Color Brochure for your property. They also make great mementos of your home. No obligation! Contact me at toll Free at 888-276-0656 or email me a request.
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CUSTOM HOME PICTURE CARDS
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When I list your property for sale, I take a photo of the home and create a Home
Picture Card. They are the size of a standard business card. I print out about 30 of them
for you to hand out to friends, colleagues, or any one else you know. I also hand them out to everyone I come in contact with. The card directs the buyer to my website to view the Visual Tour of your property. It also directs the buyer to call the BUYERS CALL CAPTURE SYSTEM 800 # to hear the recorded description of the property. This “grass roots” marketing is very effective.
(link to buyers call capture system section)
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WOULD YOU LIKE A FREE HOME PICTURE CARD FOR YOUR PROPERTY?
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It’s free, just call or email me your request and I will create a set for you. I’ll bring my Digital Camera, take a snapshot of your home, and create a free picture card for you. I’ll mail you a sheet of 16 completed cards. No obligation. Call 888-276-0656 or email me
your request.
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TUESDAY CARAVAN WITH PHOTO AD IN CARAVAN EXPRESS
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Think of Tuesday Caravan as an open house for Realtors. When your home is listed, it will be advertised in a trade magazine called Caravan Express. We will hold your home open for broker viewing from 11am until 2pm on a scheduled Tuesday. Brokers read this trade magazine and then choose which newly listed homes to preview.
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Your
property will appear with a photo in Caravan Express Magazine. I
usually have about 50 agents stop by to preview your home. Like
I said, this is an open house for Realtors
(insert
a jpg of one of Derricks listings direct from Caravan Express
here as example)
This
is a vital way to expose your home to the most influential group
to see your home, my
fellow local agents
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WOULD YOU LIKE TO RECEIVE A FREE COPY OF
CARAVAN EXPRESS MAGAZINE?
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It’s free, just contact me and I’ll mail you a copy. Read this magazine and see hundreds of other competing properties that are open for viewing. This is a great way to get a feel for the current market and see how your home stacks up! Call 888-276-0656 or
email me
a request.
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PRINT ADVERTISING
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There are many newspapers and periodicals available to advertise your property. The Los Angeles Times offers a weekend photo display ad combined with a Sunday classified ad that we often use. Most community newspapers such as the Argonaut or the Palisades Post offer real estate advertising. Another real estate publication is
"Homes and Open House". This free magazine is located on newspaper racks in convenience stores and markets. Properties and open houses can be advertised here with or without photos. When we meet to discuss listing your home, we will review the various print advertising
options available.
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FINAL THOUGHTS
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It’s not brain surgery! Hire an experienced broker, price the home correctly, keep it clean, and expose it to qualified buyers. That's it. Sometimes Realtors make it seem much more complicated than it is. I have been licensed and practicing real estate for fifteen years. I have learned many valuable real estate lessons. When you hire me, I bring my vast experience to the table. I have seen all of the tricks and traps that can harm a sale. You can be sure I will be diligent and forceful in representing your interests. Thank you for considering me to sell your home. I look forward to a long-lasting relationship with you.
For a private consultation with Derrick Ruiz about your property, please call him toll free at 888-276-0656 or via cell at 310-308-3174 or
email him
here.
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